Combined recipients of six Emmy Awards for excellence in Technology, Engineering & Creative Arts.
The most compelling experiences emerge where technology, creativity, and human perception converge. We create next-generation video, interactive media, and immersive experiences that transform audiences from passive viewers into active participants.
Let’s collaborate and take your project to the next level.
Video that Engages Viewers
We create intuitive experiences that deepen audience engagement with television, streaming content, and shared viewing experiences.
Our team has spent decades shaping how audiences engage with media—from the earliest interactive television experiences to today's connected TV, streaming, gaming, and immersive technologies.
We've helped launch products, platforms, and experiences used by millions of consumers.
Today, we apply that expertise to help organizations imagine and build what's next.
Immersive Experiences that Defy Reality
Advances in spatial computing are reshaping the relationship between physical and digital worlds. Genuine Reality creates immersive experiences with advanced tools like Unity and Unreal that blend sound, light, video, and perception in unexpected ways to tell powerful stories. Whether we’re illuminating a darkened world with glowing orbs, filling the air with spatial audio, or beaming living shadows, the world is a canvas for our imagination.
Genuine Reality creates experiences, services, and products that are intuitive, emotional, and unforgettable. We provide strategic advisory, creative, and production services to help brands and companies imagine, build and launch what comes next.
Next-Generation Video
From connected TV apps and streaming platforms to interactive video, we help organizations rethink how audiences engage with content.
Immersive Experience Design
We create experiences that blur the boundaries between physical and digital worlds through sound, space, motion, and perception.
Creative Technology Consulting
We advise brands, media companies, and startups on emerging technologies, audience engagement, product strategy, and experiential storytelling.
Prototype & Concept Development
We turn ideas into tangible demonstrations, proof-of-concepts, and launch-ready experiences with Unity, Unreal and others.
Turning Viewers into Players
We create game experiences in that leverage emerging technologies such as Unity and Unreal to entertain audiences, deepen engagement, and create new forms of participation. The team has experience designing game services and standalone games for connect TV, cable and immersive technologies.
About Us
David Preisman
David spent more than two decades at SHOWTIME, where he pioneered early interactive TV and on-screen engagement experiences with partners including TiVo, Microsoft, Apple, Roku, Comcast, DISH, and DIRECTV. His work helped redefine audience interaction with television, earning him three Emmys, a Webby Award, and over 30 other industry awards. He later held executive leadership roles focused on digital strategy, distribution, and emerging platforms, building partnerships with brands including Spotify, Hilton, Hershey, and Marriott. Preisman also served as Chief Creative Officer of GAMELOOP and SVP Product and Distribution at Play.Works driving new products, CTV gaming and video distribution across AVOD and FAST platforms. LinkedIn
Patrick Donoghue
Patrick is a three-time Emmy Award-winning digital product executive and entrepreneur with over two decades of experience in leading digital product innovation for large media corporations. He specializes in transforming emerging technologies into robust products. His expertise spans the design and development of digital television, the web, video streaming, gaming, virtual reality, augmented reality, and AI-driven virtual humans. He has worked for Time Warner, Viacom, Sesame Street Workshop, Cablevision, Rainbow Networks, AMC Networks and many others. Patrick has been awarded seven patents and is a winner of the CTAM Rainmaker Award and ITV All-Star Awards.
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